Client Overview

The world’s leading retailer of artificial Christmas trees and décor products, Balsam Hill, revolutionized holiday decorating with high-quality, authentic, and extensive collections of holiday decorations. Leveraging its innovative True Needle™ technology to replicate natural evergreen needles, the company offers a diverse range of products. Dedicated to customer satisfaction and known for their quality and service, they are committed to making every moment of the holiday celebrations unique by adding a touch of warmth, elegance, and magic.

The Challenge

The client faced multiple challenges. The absence of visual analytics tools for developing ‘high-impact’ product campaigns within a seasonal market resulted in high costs in logistics. Inefficiencies in the supply chain caused the unpredictability of excess inventory. Fragmented data hindered decision-making and strategic planning, further resulting in the production process being severely impacted, leading to lower customer satisfaction and operational effectiveness.

Our Approach

Taking into consideration the challenges, goals, and aspirations of our client, we provided a solution that encompassed:

• Implementation of real-time orchestration for supply chain events and data improving visibility and decision-making.
• A robust cloud-based data foundation was laid to consolidate customer, product, inventory, and order data, ensuring transparency and removing redundancy.
• A unified integration platform was developed using MuleSoft to enable seamless connectivity and data exchange across various systems and applications.
• Optimization of business rules and queries to efficiently access historical data was accomplished.