Client Overview
Zaxbys is a well-known fast-casual restaurant chain, founded in 1990 which specializes in chicken-based dishes like chicken fingers, wings, sandwiches, and its signature Zax Sauce. With over 900 locations primarily in the Southeast US, the brand has become synonymous with flavorful menu offerings and community engagement.
The Challenge
- Lack of an e-commerce platform hindered entry into the online food delivery business, restricting growth and expansion.
- A unified platform for menu display, order acceptance, and customer rewards/cashback was required.
- The absence of a unified platform obstructed the integration of third-party data like customer orders, delivery information, and payment gateways.
- Challenges in application support, monitoring, and maintenance require accurate troubleshooting, Standard Operating Procedures (SOPs), and adherence to Service-Level Agreements (SLA).
- Skill gaps and delivery issues contribute to increased capital (Capex) and operational (Opex)costs.
- The company intended aggressive expansion via franchising, optimizing IT spend through technology transformation for enhanced experience, and reducing Total Cost of Ownership (TCO).
Our Approach
Keeping in consideration the challenges, goals and the aspirations of our client, VRIZE embarked on a project that encompassed:
- Creating a dynamic and adaptable cloud-native e-commerce application and microservices designed to swiftly meet the evolving needs of the digital marketplace.
- Creating a customized digital transformation roadmap to improve overall customer experience.
- Enabling seamless integration of third-party APIs for order management, payment processing, and product delivery, designed to be future-proofed.
- Management of rewards, cashbacks and discounts to improve the customer experience.
- Specialized support and maintenance team to deliver improved post-implementation services.
